LeadMCP vs Apollo, ZoomInfo, Clay and Lusha
LeadMCP is a contact database your AI agent queries over MCP or a REST API, at one flat monthly price with no seat fees. The table compares it with Apollo, ZoomInfo, Clay and Lusha, using facts each vendor publishes on its own pages. We checked every competitor fact in October 2026.
Five tools, side by side
Facts only. Checked October 2026: each competitor fact links to the vendor page it comes from.
| LeadMCP | Apollo | ZoomInfo | Clay | Lusha | |
|---|---|---|---|---|---|
| Pricing model | One flat monthly plan with unlimited leads. Counts are free. Signal tools use premium credits. | Plans Free, Basic, Professional and Custom. Team credits are granted each cycle and expire at cycle end, with no rollover. Checked October 2026 on apollo.io/pricing | Quote-only packages: Professional, Copilot Advanced, Copilot Enterprise and marketing packages. Each profile export uses 1 credit. Checked October 2026 on zoominfo.com/pricing | Two meters: actions and data credits. No charge when an enrichment returns nothing. Checked October 2026 on clay.com/pricing | Plans Free, Starter, Pro, Premium and Scale. One credit balance covers the app, the browser extension, the API and MCP. Checked October 2026 on lusha.com/pricing |
| Seats | No seat fees. One price covers your whole team and every connected agent. | Priced per seat. All seats share one plan level. Billed monthly or prepaid annually. Checked October 2026 on apollo.io/pricing | Packaged by number of licenses. Checked October 2026 on zoominfo.com/pricing | Unlimited seats on all plans. Checked October 2026 on clay.com/pricing | For teams larger than 5 users, Lusha asks you to contact sales. Checked October 2026 on lusha.com/pricing |
| Public price | $500 a month, flat. Start free with 1,000 contact credits, one time. | Per-seat prices on its pricing page. Checked October 2026 on apollo.io/pricing | No. Prices come by quote. Checked October 2026 on zoominfo.com/pricing | Plans on its pricing page. Checked October 2026 on clay.com/pricing | Yes. Starter costs $49.90 a month and Premium $399.90 a month, billed monthly. Free gives up to 40 credits a month. Checked October 2026 on lusha.com/pricing |
| Phones | In the row, at no extra cost. | Phone numbers spend credits from the team pool. Checked October 2026 on apollo.io/pricing | No public phone price. Packages are quote-only. Checked October 2026 on zoominfo.com/pricing | Through its data providers. The free plan has no phone enrichment. Checked October 2026 on clay.com/pricing | A phone number uses 5 credits. A verified email uses 1 credit. Checked October 2026 on lusha.com/pricing |
| MCP server | Yes, plus a REST API. Every tool states its cost before your agent calls it. | Official server at mcp.apollo.io/mcp, with OAuth. Search and enrichment spend credits. Availability varies by plan. Checked October 2026 on docs.apollo.io | Official server at mcp.zoominfo.com/mcp. Needs a ZoomInfo license. Plan, API limits and credits apply. Checked October 2026 on docs.gtm.ai | Official MCP server and Claude connector, plus a ChatGPT integration. Checked October 2026 on clay.com/guides/clay-mcp | Official server at mcp.lusha.com, with OAuth or an API key. It uses the same credit pool as the API. Checked October 2026 on docs.lusha.com |
| Owns its data | Yes. One database of 375M+ contacts, rebuilt every month. | Yes. Apollo states 240M contacts and 30M companies. Checked October 2026 on apollo.io | Yes. ZoomInfo states 500M+ contacts and 100M+ companies. Checked October 2026 on zoominfo.com | No. Clay states it orchestrates 150+ data providers. Checked October 2026 on clay.com/guides/clay-mcp | Yes. Lusha states 515M+ verified contacts and 29M+ companies. Checked October 2026 on lusha.com |
| Best for | Teams whose AI agent builds contact lists with phones, at one flat price. | Teams that want one suite for data, sequences, email sending and a dialer. Checked October 2026 on apollo.io | Enterprise teams that want intent data, Copilot and a large stated database. Checked October 2026 on zoominfo.com | Teams that build custom enrichment workflows and waterfalls across many providers. Checked October 2026 on clay.com/guides/clay-mcp | Solo users and small teams that reveal a few hundred contacts a month, often from the browser extension. Checked October 2026 on lusha.com/pricing |
Read each comparison
LeadMCP vs Apollo
Pick Apollo if you want one app for data, sequences, email sending and calls, priced per seat. Pick LeadMCP if your AI agent builds the lists. You get unlimited leads with phones at $500 a month, with no seat fees. LeadMCP does not send email or make calls.
LeadMCP vs ZoomInfo
Pick ZoomInfo if you need intent data, Copilot and enterprise packages, and you buy through a sales quote. Pick LeadMCP if you want a public flat price of $500 a month, no seat fees, and phones at no extra cost. ZoomInfo states a larger database than LeadMCP.
LeadMCP vs Clay
Clay and LeadMCP are different tools, and many teams use both. Clay owns no database: it runs enrichment workflows across many data providers. LeadMCP is one contact database your agent searches, at $500 a month with phones included.
LeadMCP vs Lusha
Pick Lusha if you work alone and need a few hundred contacts a month, or you want a browser extension. Its Starter plan costs $49.90 a month. Pick LeadMCP if your AI agent needs many contacts with phones. One plan at $500 a month gives unlimited leads, and phones come at no extra cost. Lusha states a larger database than LeadMCP.
Looking for a replacement? Read Apollo alternatives for AI agents and ZoomInfo alternatives.
Try LeadMCP with your agent
Start free with 1,000 contact credits, one time. Counts are free.